Mayonnaise is Britain’s favourite condiment, but McDonald's
UK still doesn't offer it as a dip. To right this wrong,  Hellmann's uncovered a cheeky menu hack – and the nation's mayo lovers did the rest.

Awards:
Cannes – 2x Silver Lions 
D&AD – 1x Graphite 
1x Wood
 The One Show – Bronze
 Eurobest – Grand Prix 
Cresta – 2x Gold
 ANDYs – Gold.

Mayo might not officially be on the menu, but it is in the Mayo Chicken. And if you customise your burger with just a few tweaks, then boom – you’ve got mayo.





We let people in on our secret mayo hack through social, print and OOH...

...and voila – mayo and justice were served.