First Bus - Moving the everyday
This was a true team effort and we loved supporting the internal creative team. We were brought in when the new positioning was already
sold in and came up with a bunch of ideas around what Moving the Everyday meant to the people who used First Bus. We finally went with
the idea of championing the communities that First Bus creates and not just serves.
After all, we’ve all had a bus friend at some point - right?
CD: Paloma Reed